Citigroup is currently trading at $27.49. To create the bullish call spread, we would go long the March $27.50 calls and short the March $32.50 calls. This would total a net debit amount of $2.29 - $.63, or $1.66 for the spread.
Using this scenario, we can derive the following conclusions:
Maximum Risk of bullish call spread = Long Call Premium - Short Call Premium = $1.66
Breakeven of bullish call spread = Long call strike price + Risk = $27.50 + $1.66 = $29.16
Profit Potential of bullish call spread = Short call strike price - Long call strike price - Risk = $32.50 - $27.50 - $1.66 = $3.44, or 12.5%
Now, let's perform this analysis for the long call only.
Maximum Risk of Long Call = Long Call Premium = $2.29
Breakeven of long call = Long call strike price + Risk = $27.50 + $2.29 = $29.79
Profit Potential of long call = Unlimited after stock breaks above the breakeven point.
At expiration, your profit will be: Price of stock at expiration - Long call strike - Risk.
So using this example, we have to ask ourselves the following question, do we think that Citigroup's stock price will be above $32.50 at expiration? If the answer to that question is NO, then the bull call spread is the better strategy to use. Additionally, if you are risk averse, the bull call spread would also be the better strategy. It will cap your gains as shown above and for that reason, if your expectations are for much further price appreciation, shorting the out of the money calls would not be a good idea.
How do you select the strike prices and expiration dates for the long call and short call?
This is not very complicated, my general rule of thumb is to buy near the money or at the money calls and sell out of the money calls. The strike price of the option you SELL should be high enough to allow the stock to run a bit but low enough that you can actually get a decent premium for the options you sell. I look for between a 2:1 and 3:1 ratio of reward to risk.
To get the biggest bang for your buck, you may want to look for options that expire between 6 and 12 months. I find the premiums to be conducive to this strategy in this timeframe.